how (RED) is relevant

if you've read my last post you probably got a gist of my vision - a vision that i think is a vision of many - a vision that i think our generation will achieve

now i would like to introduce (RED) to you, and to this campus

(RED) is not a charity - as many of you know it's a brand that's designed to sustain a continuous flow of private funds to the Global Fund - which basically is a warchest designed by the UN to fight HIV/AIDS, malaria, and TB

(RED) as a brand partners with corporations that we are already familiar with and purchase from. these companies - which include Apple, Gap, Dell, Microsoft, Converse, Hallmark and Emporio Armani among others - produce (RED) marked producst and a significant portion from the sales of these products go directly to the Global Fund - without going through (RED)

this more than anything, is revolutionary - tapping directly into the market and introducting a world of mere buyers and sellers to a new chapter called conscious consumerism. a path that not only in the short term will help fight the diseases that are claiming a continent, but will also bring economic justice to the world

(RED) products aren't priced any higher than non-(RED) products and no, they aren't are colored red - but what it does do is give the average consumer not only a product that they want, but also save a life along the way

"there's a word i don't throw around that often - genius" - kevin spacey in "21"

(simon)

on a side note - i think "the dark knight" may or may not have changed my life ;)